CELT had high-quality IELTS and PTE courses, but their digital presence was passive. They struggled to reach the right students, had low engagement on social handles, and needed a consistent flow of organic leads to keep classrooms full. They required a partner who could handle the full creative spectrum, including graphic design, trending video content, and technical Google Business Profile optimization.
The strategy- 01
Trend-based content creation
Trending memes, high-energy reels, and educational podcasts made complex language training relatable and shareable for students.
- 02
Omnichannel management
Synchronized brand voice across Facebook, Instagram, TikTok, and YouTube so CELT was visible wherever target students spent time.
- 03
GMB optimization
Transformed their Google presence into a lead-generating asset, optimizing map-pack ranking for high-intent local search traffic.
- 04
High-impact creative
Professional video editing and graphic design that set CELT apart from traditional, static education marketing.
- •Massive organic reach, with thousands of new eyes on CELT content across TikTok and Instagram.
- •Steady stream of high-quality organic inquiries from students looking for IELTS and PTE prep.
- •From inactive handles to a buzzing hub of student activity, established as the go-to authority in their market.
“We didn't just grow their follower count. We built a scalable lead-generation engine that works 24/7.”