IIPD Global, a Dubai-headquartered leader in industrial automation training, faced a major hurdle in the Pakistani market. While their PLC, HMI, SCADA, and Siemens courses were in hot demand, they struggled to reach university students, fresh graduates, and professional engineers — especially during holiday periods and graduation cycles.
- 01
Precision-targeted Meta ads
High-intent ads for engineering students and professionals, dramatically reducing CPL while achieving 10x ROAS.
- 02
University ambassador program
Brand ambassadors within top engineering universities created grassroots buzz funneling students directly to the Lahore office.
- 03
Full-stack digital alignment
Synchronized GMB, website CRO, and LinkedIn to attract both students and working professionals.
- 04
Sales team integration
Close coordination with the IIPD sales team so every lead received the right technical follow-up to close enrollment.
- —10x ROAS through high-quality, intent-based leads.
- —Significantly reduced cost per lead via rigorous A/B testing and funnel optimization.
- —High footfall — engineering students and professionals driven to the Gulberg office.
- —Established IIPD Global as the top-of-mind choice for industrial automation training in Pakistan.
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