IIPD Global, a Dubai-headquartered leader in industrial automation training, faced a major hurdle in the Pakistani market. While their PLC, HMI, SCADA, and Siemens courses were in hot demand, they struggled to reach university students, fresh graduates, and professional engineers, especially during holiday periods and graduation cycles.
The strategy- 01
Precision-targeted Meta ads
High-intent ads for engineering students and professionals, dramatically reducing CPL while achieving 10x ROAS.
- 02
University ambassador program
Brand ambassadors within top engineering universities created grassroots buzz funneling students directly to the Lahore office.
- 03
Full-stack digital alignment
Synchronized GMB, website CRO, and LinkedIn to attract both students and working professionals.
- 04
Sales team integration
Close coordination with the IIPD sales team so every lead received the right technical follow-up to close enrollment.
- •10x ROAS through high-quality, intent-based leads.
- •Significantly reduced cost per lead via rigorous A/B testing and funnel optimization.
- •High footfall: engineering students and professionals driven to the Gulberg office.
- •Established IIPD Global as the top-of-mind choice for industrial automation training in Pakistan.
“We don't just fill seats; we build the digital bridges that connect engineering talent with the industry's most advanced technical training.”